After several rumours, the news is now official. Sir Richard Branson (under) has decided to radically change the image of his company.
"Our very popular company name will subsist, but Virgin won't be any more associated to red. Much people had problems to associate Virgin to the red colour, so we decidated to change it to pink, symbolizing the new revival of Virgin."
CN assumes that the whole fleet of Virgin Express will be repainted in the coming few months, other products of the Virgin company will soon follow. The first pink plane will depart tomorrow, more details are to be found here. The first pink Virgin cola will be available in the stores next month. Cheers!
Analysts claim that the pink colour will certainly be notified, but they don't dare to bet that it will result in a higher profit, considering pink isn't the most popular colour on this planet. But everything could happen if Virgin is able to change that attitude. Let's hope it for them.